Putting up a yard sign is a great way to celebrate a child’s accomplishment or advertise something, whether a yard sale or an open house. Businesses can advertise sales to reach out to foot traffic. Based on our experience, most people choose an 18x24 yard sign frame to help their sign stand out. However, five factors should be considered when designing your yard sign.

1. The Message

It’s essential to know what you want to put on the sign. It should clearly convey the message using the fewest words possible. According to the International Sign Association, a sign viewer travels 80 feet per second if they’re going 55 miles per hour. You can easily make an impression if your sign is visible and readable from a distance. Using fewer words lets you use a larger font to be more visible.

2. The Font

Carefully consider the font you use. Remember that they don’t teach cursive writing in all schools anymore, so younger generations might not know how to read cursive fonts. Instead, select a font that is easy for everyone to read. Avoid decorative fonts that have extra swirls. They may look beautiful but are more challenging to read from a distance.

3. The Color Palette

Color choice is crucial when designing a sign. Avoid using the same colors for the font and your 18x24 yard sign frame. Instead, consider contrasting colors to create an eye-catching sign. Black text and a white background are a contrast that works well for the part of your sign with text. A bright red frame is guaranteed to be eye-catching, but avoid using too many bright colors.

4. The Images

Most people want to decorate their sign because they want it to be more appealing than just text. That’s understandable, but it’s important to include only one or two graphics. Simply putting your logo on the sign is enough. Too many images can draw attention away from the text.

5. Other Factors

Several other factors to consider include the color of your 18x24 yard sign frame, which should complement the signage design without creating an off-putting color palette. Including a call to action is crucial if you want people to take action after viewing your sign. You should also consider the material you use for your sign.

We specialize in helping you create the signage you desire for your business or celebration. Our superior printing services can create the vivid colors you need for an effective sign. Contact ITS SIGNS today for more information.